Your partner for 3D product configurators that run in the browser, not a brochure
When a customer can spin your product around, change the finish and see the price update, they've already half-bought it. We build that experience in WebGL and Three.js so it loads from a link on any reasonably modern phone or laptop - no app to install, no plugin, no waiting for a sales rep to send renders.
Pictured: an interactive 3D lab we built for Eppendorf, where users explore a virtual environment and inspect equipment in detail, all in the browser.
What's included
Off-the-shelf configurator platforms exist, and for a simple product they can be enough. We build custom when the product, the pricing rules or the brand experience won't fit a template - and we'll tell you honestly which side of that line you're on.
- 3D product configurators
- Product visualisers & virtual showrooms
- WebGL, Three.js & Babylon.js development
- Real-time rendering tuned for mobile
- Optimising CAD & 3D source models for the web
- Ecommerce integration with Stripe & Shopify
Selling the configured product online too? See our ecommerce development work - the two fit together naturally.
Common questions
We already have CAD models - can you use them?
Usually, yes. CAD files are far too heavy to render in a browser as-is, so part of the work is re-topologising and optimising them until they load fast and still look right - that step is where a lot of configurator projects live or die.
Does it need an app or special hardware?
No - everything runs in the browser on an ordinary phone, tablet or laptop. That's the point of building on WebGL: a customer taps a link and they're configuring, with nothing to install first.
Can the configurator feed straight into checkout or a quote?
Yes. A configuration is structured data underneath, so it can flow into a Stripe or Shopify checkout, a quote request with the exact spec attached, or your own order system.
Should we build custom or use a configurator platform like Zakeke or Expivi?
If your product fits their templates and you're happy with a monthly licence, a platform may be the cheaper route - we'd rather say so than sell you a build you don't need. Custom wins when the pricing logic, the 3D fidelity or the way it sits in your site needs to be yours.
How do you keep it running smoothly on older phones?
Performance is a design decision, not an afterthought - we budget polygons, textures and lighting from the start and test on real mid-range devices, because a configurator that stutters does more harm than a static photo.
Product Demos
Want to see more first? Take a look at our work or explore everything we build.
Meet Storm
We're Dan Cotton and Grant Bartlett - the whole of Storm.
We're a tight-knit team of Surrey based technologists with over 25 years combined experience of crafting digital experiences for web, mobile, VR and everything in between.
Meet the team
Need a tech development partner?
Let's chat on how we can help to bring your big idea to life.